Objective:
Enable a small e-commerce software company to harness its data for better decision-making.

Details:

• Challenges: The company had significant data but lacked insights and analysis for improving customer experience and business processes.
• Solution: We implemented a comprehensive data analytics platform using Power BI and Google Analytics, allowing them to track user behavior and sales metrics.
• Outcome: The company increased customer retention by 20% and improved marketing strategies based on data-driven insights.