GTM Enhancement

Establish a new internal Value Team, augment an existing one, or implement a comprehensive value-based approach

Setup Internal Value Team

When and how to start first value hire – job reqs, talent pool, hiring process, comp plans, org design, deliverables, KPIs

Augment Existing Value Team Team

Enhance client facing capacity to run deals without securing HC budget or advisory to share industry best practices

Value Transformation

Comprehensive implementation of a value based approach throughout the org – Sales, CS, Marketing, Product, Enablement

1. What is GTM Enhancement, and why is it important?

GTM (Go-to-Market) Enhancement focuses on optimizing the strategy businesses use to bring products or services to market. It is essential for aligning sales, marketing, and product efforts to target the right audience, improve customer acquisition, and enhance overall market penetration, ensuring faster revenue growth and stronger market presence.

How does GTM Enhancement benefit internal teams?

What key metrics should be tracked when implementing GTM enhancements?